STA Travel has introduced its redesigned website as part of its global brand re-launch.

Published: 15 Apr 2009

STA Travel has introduced its redesigned website as part of its global brand re-launch.

According to brandrepublic.com, STAtravel.co.uk now features enhanced site navigation and user interactivity, as well as reviews written by STA specialists who have travelled to STA destinations.

The travel brand has integrated content from statravelbuzz.co.uk, its social network, into its main site.

Other online features will be rolled out over the coming months, including user generated reviews, which will be added to the site at a later stage.

STA Travel has also opened its first new-look high street branch in Sheffield, with features such as self-serve interactive consoles.

John Constable, MD of STA Travel, said the re-brand aimed to attract a wider audience.

“The opening of our new-look Sheffield branch and the unveiling of our website is the first stage in the roll-out of STA Travel’s global brand relaunch,” he said.

Related links: STA Travel, user generated